Sidharth Malhotra may be just one film old, but he seems to have developed a huge connect with the youth. For young Indians, social media networks are where the action is and the number of fans on these sites helps marketers decide a star’s popularity. Apparently, Sidharth is the most popular by a huge margin on Facebook. And this fame is getting him much attention from brands and filmmakers.

A source reveals, “Even during the promotions of Student Of The Year (2012), news or pictures of Sidharth used to trend and people would comment on or like them. He seems to have raced ahead in his peer group.” The young actor has the highest fan following among Bollywood newbies with 104,000 fans while Arjun Kapoor is at 23,711, Ayushmann Khurrana is at 27,363 and Varun Dhawan is at 74,657.