Online stores are boasting of high sales of bold stuff. Amit Maheshwari, vice president fashion merchandising, Snapdeal.com, says, “With Valentine's Day round the corner, we have witnessed a 400% growth in women's innerwear and nightwear, especially baby doll dresses and provocative, intimate wear.” Amit Rawal, CEO, Elitify.com, says, “Being a niche website that caters especially to men, we’ve had many female shoppers this month as the love-struck ladies are looking to surprise their men ... one of the best selling products is the black satin boxer with the tag line, ‘I am the love machine’.”
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