The firm, Brand Finance plc, had compiled the list of the world's 250 most valuable sports teams, including football clubs and teams from the NFL, NHL, NBA, MLB and the Indian Premier League as on June 1 last year.
The inaugural IPL champions, Rajasthan Royals ($27 millions), have the least brand value among the other teams in the competition.
Despite cricket being one of the the world's biggest sport, the total value of IPL teams is just $321 million, the research claimed.
As per the average team brand value for different sports, the cricket event has $35 million brand value.