A new message of love has come from Kumbh mela this year: Let Ganga be your Valentine. Swami Chidanand Saraswati, founder of Ganga Action Parivar, is emphatic. "Valentine's Day is the perfect time to renew our commitment to our beloved mother Ganga," he said. "In fact, not just Feb 14, every day should be an opportunity to show our love and devotion to her."