Yatra.com, one of the country’s biggest online travel firms, said its sales had shot by as much as five times since Tuesday.
“The business has been superb for the last two days. Our sales have jumped by as much five times,” said Sharat Dhall, president (online), yatra.com.
“The response has been tremendous and the amount of traffic we are witnessing on our site is huge,” said Dhall. “The offer has given an opportunity to people who would usually not travel by air to do so. Also, a number of leisure travellers who have planned their holidays in advance have picked up tickets.”
However, many sectors did not offer the discounted fares. “No tickets are available at the discount prices they had publicised. We are getting tickets for a little less than what price was before the offer,” said Rajji Rai, chairman, Swift Travel International Ltd.
Industry sources said that the sale would help Jet Airways raise an immediate cash buffer of up to Rs. 600 crore.