Actor Jimmy Shergill is rarely seen promoting his films in a big way, but he’s going all out to promote his next, Sahib, Biwi Aur Gangster Returns, even on television. Shergill was seen doing promotions on the sets of TV serial, Hum Ne Li Hai Shapath, and later in reality show, Nautanki: The Comedy Theatre. He feels that TV is the biggest medium to promote a film. “Television is a very big medium, it’s just called ‘small screen’ in name but actually its reach is the biggest,” said the actor, adding: “And, it is very important to reach out to people if you have made a good product.”

Sahib, Biwi Aur Gangster Returns is the sequel of Tigmanshu Dhulia’s 2011 film, Sahib Biwi Gangster. The new film features Shergill, Mahie Gill, Irrfan, Soha Ali Khan and hits theatres on March 8.

The actor said the story of the second film is very different. “It’s not like if you haven’t seen the first part you will not understand the second part. Only the backdrop is the same, the story is completely different,” he said.