Prior research has found that following celebrities or "important" people on Twitter and getting them to follow you in return, as well as posting frequently, were vital factors in building a Twitter fan base. But according to New Scientist, what matters more is what's in your tweets.
According to the findings, the most successful Twitter users focused on positive messages, wrote clearly, and retweeted interesting news items, rather than posting too much about themselves.
"Twitter is used quite heavily as a news medium," Hutto told the magazine. "My weak connections on Twitter care less about what I had for breakfast than they do about this neat bit of news I discovered."
The researchers will present their findings at the Conference on Human Factors in Computing Systems in Paris in April.