It now plans to appeal against this decision, which, it said, is based on several misconceptions, legal and factual errors. "The New York lower court did not go into the merits of the case… The court merely looked at where the case should be heard," NDTV said in the official statement.
Both WPP and The Nielsen Company welcomed the verdict.
"WPP is confident if NDTV elects to appeal this decision in New York, the judge's well-reasoned decision will be affirmed," WPP said in a statement.
"We believe that this claim should never have been brought against Nielsen in New York," Nielsen's email response to Hindustan Times stated.