Hurley did not go into much detail about his product but is quoted on TweakTown as having stated that his product was "primarily video-based...and gives flexibility for people to work together and create content." TweakTown and Adweek also quote Hurley as stating "We're not setting up to [kill YouTube] -- now. There's always going to be a place for YouTube" in a response to a question from Kevin Rose asking if Hurley intended to create a new-generation YouTube.
Hurley also joked, "I wish [SXSW] was a month later because I could unveil the new product."
During the question-and-answer session, Hurley also discussed how YouTube was eventually sold to Google and talked about meeting Google's Executive Chairman Eric Schmidt and Google co-founder Sergy Brin at a branch of Denny's restaurants.