“The leave your worries behind Ford ads are disgusting, vile and offensive to all women,” the lawyer continued. “It is unacceptable that Ford would align itself with an ad agency that would so carelessly release these ads.”
The ad was developed by the automaker’s India-based advertisement team, JWT India, with the tagline “Leave your worries behind with Figo’s extra large boot.”
The ad was first seen on the Ads of the World website and has been pulled back after drawing backlash.
A similar ad of Italian PM Silvio Berlusconi throwing a peace sign from the front seat while three women appear bound and gagged in the trunk has been removed as well.
Ford quickly issued a formal apology after the ad went viral, telling Business Insider that they deeply regretted the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.
The company said that the posters were never intended for paid publication and should never have been created, let alone uploaded to the Internet.
The firm added that they deeply regretted this incident and agree with their agency partners that it should have never happened as the posters were contrary to the standards of professionalism and decency within Ford and their agency partners.