The actress, married to Saif Ali Khan, is considered an epitome of beauty and style by the brand's head honchos.
"She symbolises contemporary India and represents the emerging youth of this country. Her presence in our communication will enhance our brand equity and will help us to move seamlessly into the northern Indian market, which is our focus for the coming years," said M.P. Ahammed, chairman, Malabar Group.
In the coming months, 40 outlets of the brand are expected to open. Out of this, 20 stores will be located in north India region.