Earlier this month, chief secretary Jawed Usmani had issued a government order for launching the campaign in each district.
“The campaign will be run with the aim of enrolling students, especially out-of-school children,” said Uday Veer Singh Yadav, chief development officer, (CDO) Lucknow. The campaign will begin with an awareness rally on April 15. It will start from Asafi Imambara and culminate at Chowk.
The campaign will include door-to-door meetings of teachers and shiksha mitras (para teachers) with parents and children. According to government directives, each school has been told to hold a meeting of its management committee and draw up a detailed plan for the campaign in the first two weeks of April.
Additionally, the management committees have been instructed to get a list of children above the age of five years from the respective Anganwadi workers. This will help them identify such houses in the region, where children of 6-14 years age group are either out of school or irregular in schools.