As well as its full-color multimedia tablets, the company will also be extending the range of e-readers it offers in India to include the Kindle Paperwhite (with or without 3G), which will retail for Rs. 10,999 ($188). Amazon is also offering a free email alert service to let prospective owners know when the devices are in stock.
At the moment, it is unclear how Amazon will process sales of the devices, as Indian law restricts how much foreign companies can invest directly in the country or how they establish a physical presence in India. For instance, there are no Apple Stores in the country; the company's products are sold through Indian partners and franchises. Likewise, although Amazon has already launched its basic Kindle reader in the country, up until now it has been sold via Croma, a local Indian partner.
However, what is clear is that consumers that also want to buy apps for their Kindle tablets will need to have an internationally enabled credit card as the purchases will be completed via Amazon.com, the company's US business.