The initiative blurs Burberry's physical and digital worlds as seen across events and experiences through retail and via connected product.
Burberry Kisses is hosted on a dedicated Burberry platform – Kisses.Burberry.com – and has been optimised for Google Chrome. It can can also be accessed via Burberry.com, or through a Burberry Kisses email received from someone.
In a digital first, without leaving the browser, users can unlock the experience with Kiss recognition technology, using a desktop camera or direct lip contact on their touch screen device
On touch screen devices, multi touch detection allows users to create a ‘stronger’ kiss through longer touch screen contact. Before adding a personalised message, users can also select an optional Burberry lip colour for their kiss.