“The aim is to help the Indian fan industry adopt new technology for producing energy efficient fans in the next few years,” said Onno Ruhl, World Bank’s India director.
Fans, which account for about 15% of an average household energy bill, are the second most common household electrical equipment sold in India. Its market is growing at an annual rate of 12%.
Unlike other electrical appliances, fans have penetrated across different income groups and make a significant contribution to any household’s electricity consumption. “It is logical to invest in something which has a vast use,” Ruhl said.
The pilot aims to provide finance incentives to fan manufacturers to be selected by BEE to adopt energy efficient technologies.
With this project, the government would try to give fillip to its National Mission on Enhanced Energy Efficiency (NMEEE) which hasn’t taken off as desired. The mission aims to save 19 gigawatts by introducing energy efficient appliances to reduce carbon emissions by 98 million tonnes by 2014-15.
A senior BEE official said they would soon be finalising financial and technological parameters for the manufacturers to adopt energy efficient technologies.