Commenting on the initiative, director Rakesh Roshan spoke about the film. "This film is a result of a lot of dedication and creative effort from the entire team. We want to maximize the potential of social media; reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch."
Hrithik Roshan quipped in, "Today's Technology is simply phenomenal, as in an instant we can get immediate reactions and feedback on our films. I'm a huge believer in the power of social media as it directly involves our fans and supporters, and for a movie such as Krrish 3 it takes the experience to the next level."
The entire star cast of the movie including Hrithik Roshan, Priyanka Chopra and Vivek Oberoi have been active on Twitter, promoting their film and interacting with fans. Krrish 3 is slated for release around Diwali 2013.