"There is no separate fund for sparrow conservation," admitted a forest department official. "The environment department has consolidated funds for various purposes and we're entitled to seek monetary assistance for sparrows from there."
RTI applicant and environmentalist Mahendra Pandey said, "Sparrow Day advertisements are more to show the face of chief minister Sheila Dikshit, who is also environment minister."
Delhi observed the first Sparrow Day on March 20 in 2010, when Dikshit resolved to bring the birds back to the city. In August 2012, she declared the sparrow Delhi's first state bird.
Conservationists say a dearth of nesting sites and food and the increase in cell phone towers and vehicle pollution threaten the birds.
But they also say the bird can get a helping hand from citizens. Planting shrubs around your house and saving parks are proactive measures. You can also register on www.cbmi.in and monitor sparrows around your homes, offices and schools. Monitoring helps create a countrywide distribution map.