Since January, Research In Motion Ltd. has been going by BlackBerry in marketing materials. It has also changed its ticker symbol to "BBRY." But a legal name change required shareholders' approval at Tuesday's annual meeting.
The new name comes as BlackBerry faces questions about how its growth and survival.
CEO Thorsten Heins told shareholders that BlackBerry is in the second stage of its turnaround. Stage three, he says, includes profitability.
BlackBerry shares were hammered last month after the company's financial results fell short of expectations. The stock rose 27 cents, or nearly 3 percent, to $9.82 in afternoon trading Tuesday.