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Indo-Asian News Service
July 18, 2013
Makers of Issaq take the trend forward by offering — Isspecial Banarasi Style Paan — to the moviegoers at two theatres here to promote the film. The distributors of the film, have set up stalls in two leading theatres in Mumbai where ‘Isspecial Banarasi Style Paan’ is being distributed to people, said a statement. Since the movie is set in Benaras, Uttar Pradesh, the activity was apt to the theme.

“We wanted to come up with a promotional strategy which would make the audience feel the essence of Issaq. What better way than to treat them with a paan, the flavour of Benaras!” said said Amira Bavishi, part of the distributors’ team.