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Associated Press
Detroit, July 18, 2013
Toyota’s Camry has been No. 1 for more than a decade, but the company is stretching to keep it there with price cuts, rebates and lease deals. Camry sales fell 2% from January through June. Meanwhile its main rivals in the midsize car market - the Honda Accord, Nissan Altima and Ford Fusion - posted big gains.

Toyota has raised discounts and cut the Camry’s price in an effort to keep it on top. Discounts on the Camry were among the highest in the segment, according to the data, according to JD Power data.

While the car’s ultra-conservative design appeals to many loyal Toyota buyers, others are defecting to the sportier Accord, Fusion and Altima, industry analysts say.

The Camry had few discounts, but its average price is among the segment’s lowest because its buyers view it as a simple transportation and don’t often load it up with expensive features.