Apparently, the makers are looking at promoting the movie heavily in Chennai since it is based there. But that doesn’t mean they will not market the film in other parts of the country. The source adds, “They have already done promotions in Bhopal, Ahmedabad and Kolkata. They are heading to Chennai, Jalandhar and Delhi now. And of course, there will be promotions within Mumbai.”
The makers also intend to promote the film extensively in London and Dubai as those cities are core international markets for SRK. On being contacted, a spokesperson for the film confirmed this news.