iconimg Monday, August 31, 2015

HT Correspondent, Hindustan Times
New Delhi, August 19, 2013
Don’t like sitting next to strangers? No-frills carrier SpiceJet will let you have the entire row, for a fee. The Gurgaon-based carrier has tied up with travel services provider Optiontown to offer a wide range of dynamic travel options. Passengers flying on SpiceJet can now opt for the Empty Seat Option (ESo) that offers them to have empty seats next to them for anywhere between R250-R900.

“It’s almost like getting a flat bed when you secure the entire row of three seats to yourself,” said Sachin Goel, CEO, Optiontown.

Among the other services being offered include the Flexibility Reward Option (FRo), Preferred Flight Option (PFo) and the Multiple Booking Option (MBo).

MBo allows customers to hold confirmed availability on additional flights of their choice. “The customer gets the right to decide, up to 24 hours before departure, which flight they want to fly on,” Goel said.

PFo allows customers a chance to be moved to their preferred choice flight at a nominal price, which they could not secure while booking their original flights.

“If customers are flexible and do not mind flying a later date or time, FRo can make them earn cash rewards of up to R1,500 per flight while still being able to travel on a flight selected by themselves,” he said.

“Our travel options generated about $2 (about Rs. 123) in incremental profit per flown passenger for one of our airline partners,” Goel added.