The sub- Rs. 10 lakh utility vehicle segment has turned into a battle ground, where Renault Duster is fighting to retain its dominant position against Ford EcoSport.
The Duster, priced Rs. 7.99 lakh to Rs. 12.18 lakh, has sold around 60,000 units since its launch in July 2012.
Ford's EcoSport, launched in end June 2013, has already sold close to 9,000 units and bagged 30,000-plus bookings. The EcoSport is priced between Rs. 5.59 lakh and Rs. 9 lakh.
Kenichiro Yomura, president, Nissan India, said the company wants to focus on the premium part of the compact sports utility vehicle (SUV) segment.
"Terrano marks our entry into the compact SUV segment. We believe SUV segment will grow by 30% by 2016," said Yomura, adding that Nissan will launch 10 models by 2016.