Friday, July 03, 2015
August 22, 2013
First Published: 20:00 IST(22/8/2013)
Last Updated: 16:39 IST(23/8/2013)
Maruti axes Estilo
Maruti has decided to pull the plug on the Estilo due to poor sales.
Since its launch in 2007, the Estilo was a replacement for the Zen but it could never garner the strong sales of its predecessor. In order to boost sales, Maruti refreshed the car in 2009, along with styling updates, the Estilo swapped its 1.1-litre engine for the new 1.0-litre K10 unit but this too met with a luke warm response and averaged just about 850 units over the last fiscal year – a meagre number in the segment and especially by Maruti's standards.
The Estilo is currently available with a discount of
35,000-50,000 (depending on location) but we expect Maruti to further increase the amount to empty its inventory as soon as possible. Citing poor sales, the Estilo is the third hatchback to be axed this year, preceded by the Skoda Fabia and the Honda Jazz.
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