The video has been produced by the National Film Development Corporation(NFDC) and Rizala Films in association with Boot Polish Films. It has been made on behalf of the Sarva Shiksha Abhiyan division.
The video which will be disseminated through Prasar Bharti in 15 different languages captures access to quality education, emphasis on overall development of children including specially abled children as well as highlighting the importance of educating girls.
The vibrant video shows children across different terrains from Leh to Sikkim to Kutch to Mumbai and others, walking to school.
‘Tan tan tan, sunoghantibaji school ki, chalo school tumko pukaare……’ has been sung by Sonu Nigam and Sunidhi Chauhan , requesting parents to send their kids to school.
The peppy track beautifully captures the essence of the Right to Education and highlights various features of schooling like uniforms, books, playgrounds, libraries, mid day meals etc.