A source close to the production house informs, “As a promotional strategy, the trailer will remain exclusive to SDR for the first week and the other screens that will not show the movie will not get the trailer. This way, whoever wants to watch the Dhoom:3 trailer will invariably have to watch SDR.”
The insider adds, “The makers have chosen this promotional strategy to generate curiosity among people. The motion poster of the film tracked incredibly. The audience of SDR will get an exclusive opportunity to watch the teaser trailer, unlike the audience of any other film that is showing at screens.”
The film is slated for release in December.