Saturday, December 07, 2013
August 29, 2013
First Published: 14:14 IST(29/8/2013)
Last Updated: 13:50 IST(30/8/2013)
Honda sells 30,000 Amaze saloons
Honda India has announced that it has achieved a new sales milestone with the delivery of 30,000 Amaze compact saloons in the country. The carmaker claims that the Amaze is the fastest of any of its models to clock 30,000 sales in the company’s history in India. Speaking of the milestone, Jnaneswar Sen, senior vice president, marketing and sales, Honda Cars India, said, “The Honda Amaze was conceptualised, produced and marketed as a family car for the evolving India. We are ecstatic with the overwhelming response received for Amaze since the launch and are delighted having delivered 30,000 Honda Amaze to our customers. Honda Amaze was developed following extensive surveys in India on customer’s needs and requirements setting new benchmarks in the industry in terms of design, packaging, cabin comfort, and fuel-efficiency. Aggressive localization of more than 90 percent in Honda Amaze has helped us price the Amaze competitively. We are very happy that Honda Amaze has created a fresh excitement in the car market and is being appreciated as customer’s proud, easy-to-use and most comfortable sedan.”
The carmaker has also stated that it intends on strengthening its existing dealership network and wants to tap into newer markets to cater to a wider customer base in India. It currently has a sales and distribution network of 154 facilities in 98 cities and is further strengthening its after sales network in tier II and tier III cities to 162 outlets in 102 cities during 2013 – 14.
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