In all fairness, there is no underestimating Sachin's contribution to the game of cricket. There was a time in the '90s and early noughties when he played crucial knocks to save the day for India. He has created a fan following for the game like no one has even done before. But times are changing and who but a great player like him should understand and see the signs. To ring the curtain down while you still have the audience is an art and it seems that Sachin is wanting of this art.
The talk that is being created around Sachin's '200th Test' reminds one about the hype surrounding his 100th century. In May 2012 when Sachin finally (after an agonising wait of more than a year after he hit his 99th century) scored 114 runs against Bangladesh (yeah!). Never mind if there was a sly arithmetic used to reach the 100 mark. The 200th Test will also put undue pressure on the cricketer and probably hamper his performance.
While such talk makes good publicity (and through that big sponsorship deals) for the BCCI, this greed and eagerness to create an 'event' is being unfair to Sachin Tendulkar. He, of all people, should realise this.