iconimg Thursday, September 03, 2015

Dibyojyoti Baksi, Hindustan Times
Mumbai, September 04, 2013
Filmmaker Prakash Jha’s latest release, Satyagraha, started off well and the box-office figures registered over the weekend were promising. However, considering the budget of the film (trade analyst Amod Mehra pegs it at Rs. 85 crore), industry analysts are in two minds about whether it would be able to recover the amount.

Trade analyst Taran Adarsh says, “For a political film, it has done great so far. It has its limitations, as it’s not a masala (commercial) film."

Mehra explains that the film fell short since it catered to a small section of the audience. “It was a dry film and youngsters and women stayed away,” he says. A multiplex chain’s spokesperson revealed that the film maintained 60 per cent occupancy over the weekend (at the particular multiplex) while Monday noted 50 per cent occupancy, which is not a big drop.

But, going by the collections so far, both analysts were unable to gauge whether it would be a hit.

"Weekend collections were decent, but considering the budget, it doesn’t look good. Though there was a rise in the collections every day, it feel significantly on Monday. The figures nosedived. You expect a 40 to 50 per cent drop, but not this much. To recover money, the film will faces an uphill task,” says Mehra.

Taran too doesn’t divulge much. He says, “It’s too early to comment on whether the film would break even or not in India, as Monday was just the fourth day.” 

Film critic and trade analyst Joginder Tuteja believes that since it is an expensive movie, it has to sustain through the week to break even. “It will surely recover its cost, but you need a lot more than that to be declared a hit. It means you need consistent collections through the week. The first milestone is to get to Rs. 90 crore, a figure that Raajneeti (2010) managed to reach. From the career perspective of every star cast in it, the film has worked. But from business perspective, it still needs to do consistent business,” says Tuteja.

Numbers game
Friday: Rs. 11.21 crore

Saturday: Rs. 13.08 crore

Sunday: Rs. 14.83 crore

Monday: Rs. 5.13 crore

Total: Rs. 44.25 crore

(Figures courtesy: Box Office India Magazine)