Natali Bryla, Ansa founder and CEO said that "the difference with other texting apps is that everything you say is permanent", unlike this app, which has been developed for those who are paranoid about their privacy.
This app, which comes in handy for those who have sent a text message in their weaker moments that they come to regret later, also allows one to delete a message from the recipient's phone, hours, days or months after it has been sent using the "sync deletion" option.
Ansa features include photo filters, which allows one to draw silly images before sending them. Also, once can send and receive Google images and YouTube videos without leaving the app.
However, Ansa will store any text messages that have been deemed on-the-record.