The company plans to roll out Cafe Cuba by January or February next year. It will be priced at Rs. 20 for a 250 ml can and Rs. 15 for 250 ml in a PET bottle. The product will also be available in 500 ml and 1 litre.
"The vision is to create a differentiated product," said Prakash Chauhan, chairman and MD, Parle Agro.