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Shalvi Mangaokar, Hindustan Times
Mumbai, October 03, 2013
With only a teaser and motion poster out, Aamir Khan’s upcoming release, Dhoom:3, has already generated a lot of buzz in the industry. And now, we’ve been informed that the makers are planning to cash in on that excitement.

Like several highly anticipated movies, the tickets to this one too are likely to be sold at a higher price at multiplexes around the country. Director Vijay Krishna Acharya’s film is expected to release this December.

Industry sources claim that the tickets can be priced at an amount as high as Rs. 500 at regular multiplexes. Since this is the first Bollywood film to release in the Imax format, the tickets for those screenings will come for an even higher cost.

In the past, Salman Khan’s Ek Tha Tiger (2012), Shah Rukh Khan’s Jab Tak Hai Jaan (2012) and the recent Chennai Express, Ajay Devgn’s Son Of Sardaar (2012) and Aamir’s Talaash (2012) have released with higher ticket prices. Like most of these films, Dhoom:3 will also release on a festive weekend, during Christmas.

"During the holiday season, people don’t mind it (spending extra on movies),” says Ashish Saxena of Big Cinemas, adding, "Tickets for a film like Chennai Express are usually priced slightly higher than say, The Lunchbox (during festive weekends). For other smaller films, it may not make sense to charge high prices."

When contacted, Rafiq Gangjee, the official spokesperson of the production house that is making Dhoom:3, says, "Nothing has been fixed by the multiplexes or the Imax  theatres as of now."