“We’re launching an idea, not a bike,” said Sidhartha Lal, the company’s CEO and MD. “It does not end with the bike. That is just the beginning.”
While RE showcased the Continental GT in the New Delhi auto expo last year, it has taken all these months coming, as it was built completely new, ground up. The company has also launched a range of accessories built around it.
RE is pushing the Continental GT as an international product. It unveiled it first in London in the end of August, priced at pounds 5200 in UK, euro 6,350 in Europe and $7,200 in the US.
“We want to bring back the fun into biking,” said Lal. “Not something that will take you round and round a track super quick... We believe there is space for usable, fun bikes. That is what we aim to bring.”