iconimg Friday, September 04, 2015

Prashant Singh , Hindustan Times
Mumbai, November 27, 2013
November has been a month of big releases.

After Krrish 3 and Goliyon Ki Raasleela Ram-leela, two more star-studded films hit theatres last week. However, Gori Tere Pyaar Mein and Singh Saab The Great have not fared well at the box office.

As per the trade experts, their performance has been poor. Gori Tere Pyaar Mein! released across 1,250 screens in India and made just about Rs. 8.6 crore on the weekend, while the latter released in 1,970 screens and fared slightly better and made Rs. 14 crore in the same time period.

"It’s surprising… because Gori Tere Pyaar Mein! is a typical Karan Johar production with a star cast and songs, and Sunny is best at what he’s doing in the film, yet they both haven’t performed as well as expected," says exhibitor and distributor Akshaye Rathi.

While the box-office figures of Gori Tere… saw a slight upward swing after the first day, Sunny Deol’s film witnessed a marginal drop. "Singh Saab... performed better simply because it targeted the masses; Gori Tere... catered mostly to multiplex audiences," says trade analyst Taran Adarsh. ANUPAMA CHOPRA'S REVIEW

According to trade experts, the box office saw several big releases this month, and that’s the reason these two films have found no takers.

"A middle-class person generally watches two movies a month. This time, we’ve seen them lap up Krrish 3 and Ram-leela, so they have to miss some movies so they can balance their budgets," says Rathi, adding that the continuing positive word-of-mouth publicity for Ram-leela has made things tougher for the new releases.

Numbers game

Rs. 2.6 crore
Saturday: Rs 2.8 crore
Sunday: Rs. 3.2 crore
TOTAL: Rs 8.6 crore

Singh Saahab The Great
Friday: Rs 4.8 crore
Saturday: Rs 4.17 crore
Sunday: Rs 5.07 crore
TOTAL: Rs 14.04 crore

(All figures are all India net box office collections; Source: Box Office India)