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December 04, 2013
Ducati which appointed its new CEO, Claudio Domenicali, earlier this year, has now announced a change in its sales and marketing and motorcycle-related products departments' management. Cristiano Silei, earlier vice president, sales, has now taken over as vice president, sales and marketing. On the spares, accessories and apparel side of Ducati’s business, Diego Sgorbati has been appointed as director of Motorcycle Related Products, who will also look into Licensed Products and Services. Within this aspect of the business, Alessandro Cicognani has moved up to director of Licensing and Corporate Partnerships from his previous role of Head of Sponsorship.