“The entire industry was struggling in the first half of the year and brands like Splendor and Passion were not insulated. But in the past two months of the festival season, there has been a revival,” said Anil Dua, senior vice-president (marketing and sales) Hero MotoCorp. “Right now, we need stocks. In January we will know if the revival is sustainable but Splendor will continue to be a 2 million unit brand (per annum).”
The company’s bread-and-butter brands Splendor and Passion continue to be powered by erstwhile partner Honda’s technology but Dua said there is neither any compulsion nor a hurry to replace it with in-house technolgy.
“We are developing our own technology for the whole portfolio but there is no compulsion for us to replace the Honda legacy,” he said. “We can continue to use it or improve it internally for as long as we want.”
Hero has developed a fuel saving ‘start-stop technology’ for two-wheelers, which would be introduced first in the Splendor later this month. The technology so far used in cars, shuts the engine when idling and restarts at the press of the clutch and is useful in urban traffic.