With an expected price-tag of under Rs. 4 lakh, the Datsun Go will compete in the entry-level hatchback segment. Its target audience primarily comprises first-time car buyers residing across Tier I and Tier II cities. The pan-India roadshow will help Datsun take the Go hatchback closer to its customer base before its launch, thereby generating interest among prospective buyers. And it will also help the carmaker gauge public response across cities and get feedback from prospective buyers.