Apparently, Deepika's voice is much too well-known to be played around with.
Says Dr Murli, "After Chennai Express even her Tamilian fan-following has multiplied. We are very lucky that she played a Tamilian in Chennai Express. It gave her stardom an extra push in Tamil Nadu just when we're ready to release our film."
The makers now plan to promote Kochadaiyaan not only as Rajinikanth's film but also Deepika's.
"She is a very important part of our marketing plans. We'd be foolish to not cash in on her stardom. Kochadaiiyaan would be another landmark film in Deepika's career," said Dr Murli about the actress who is currently in Banglore with her family for her birthday.
Says a friend of Deepika, "2013 was a whirlwind year for her. She was working round-the-clock. Ahead of her birthday, she had a party for her colleagues in Mumbai. For her birthday she has gone to Bangalore for a quiet family reunion."