In an effort to reach out more effectively to electronic media, the party has also increased its list of TV faces from 36 to 54. A new group of spokespersons who will appear on national media on state issues has also been separately created. Such a move comes after a series of workshops to identify potential talents for the job.
Union ministers Anand Sharma, P Chidambaram, Salman Khurshid, Ghulam Nabi Azad and party general secretary Mukul Wasnik are the five senior spokespersons who have been included and will hold regular briefings. Abhishek Manu Singh has also been included.
Chandan Yadav, one of the new entrants, said that the immediate challenge will be, “improving communication”.