While the nose of the car looks similar to that of the Ka concept showcased in Brazil, we assume the car is not identical as the company continues to call this a 'new global concept'. A new rear section could be on the cards though.
Interestingly, the carmaker’s plan for this new car seems to be similar to that employed for its very successful EcoSport – tease the car at the Expo, launch it a year later and enjoy the spoils. While the momentum is clearly on its side, Ford is unlikely to have as good a batting wicket as it did with the EcoSport. This car will not be the only one in its segment, so the company will really have to put its shoulder to the wheel.