iconimg Sunday, August 30, 2015

Medha Shri Dahiya , Hindustan Times
New Delhi, February 07, 2014
Bollywood stars are known for their penchant for high-end cars, and now, the mean machines are also helping them earn some big bucks.

A number of actors have landed up at the ongoing Auto Expo in the NCR, to endorse auto brands.

While Kareena Kapoor unveiled a top-line SUV, Priyanka Chopra posed atop another high-end muscular machine. Then, we also saw the crowd at the expo go crazy for Ranbir Kapoor who was roped in to launch two scooter models of the brand he endorses. And yesterday, actor John Abraham also endorsed a bike brand.

However, that appearance of a few minutes coupled with a smile and some waving of the hand doesn’t come cheap.


"Just an appearance, where the star has to pose with the vehicle, wave at the gathering and get clicked with the automobile, can cost anywhere between Rs. 30 - 80 lakh, depending on the star," says an industry insider. In addition to that, the star is provided with 3-5 business class return tickets and stay for them and their personal staff at a luxurious 5-star hotel.

http://www.hindustantimes.com/Images/popup/2014/2/kareena_priyanka_autoshow.jpgTalking about how much is riding on the stars at this expo, a star’s manager says, "Someone like Kareena Kapoor charges Rs. 30-35 lakh, while Priyanka Chopra charges around Rs. 40 lakh for a 15-20 minute appearance. However, since John Abraham and Ranbir Kapoor are already endorsers of the brands they have come for, the appearance is a part of their endorsement deal that costs Rs. 10-12 crore."

Explaining this, Manish Porwal, managing director, Alchemist Talent Solution, says, "If a star is a brand ambassador, they are asked to spare seven to 12 days for promoting the brand. So, many companies use these days for events like Auto Expo."

Interestingly, at the Auto Expo, female stars get paid as much as their male counterparts, unlike in films, says the source, highlighting that glamorous stars fetch the brands a lot of media attention.