This exceptional auction marks the start of a new partnership between Bonhams and Mercedes.
"We share an idea with Bonhams: Both of us stand for unique and authentic vehicles," said Michael Bock, Head of Mercedes-Benz Classic at Daimler AG. "We regard classic vehicles as a key heritage for society. And valuing authenticity plays an important role in this."
On July 12, 2013, during an auction outside of the Goodwood Festival of Speed, Bonhams set a new record with the sale of the Mercedes W196 piloted by Juan-Manuel Fangio to victory in the 1954 F1 World Championships. The car sold for £19.6 million ($3.3 million).
The Mercedes-Benz Museum, where the auction will take place this July, houses over 1,500 artefacts, including 160 cars, in a 16,500 square meter exhibition space.