“We aim to become leaders in this space (tablets) over time. Getting to a 10% market share by the end of this year is a priority,” said Rajiv Srivastava, vice-president, printing and personal systems, HP India.
The tablet market in India has been growing at a robust pace. In its recent report, research firm IDC has said that tablet sales in India grew 56.4% in 2013 from a year ago. The report also listed Samsung as the market leader with 19% share followed by Micromax (9%) and Apple (7.5%).
However, around 53% tablets sold in 2013 belonged to different brands, the report said. It is here that HP has sniffed an opportunity and is looking to cash in.
“The tablet market in India is extremely fragmented right now wherein 25 to 30 different players are in the fray… over a period of time we aim to be the leaders in this category,” said Srivastava.