Police said that the fire occurred in Hotel Neelam near the main bus stand in Jammu city, a kilometre from city centre Shaheedi Chowk. "The fire started after midnight. Immediately after smoke started billowing out of the hotel building fire tenders and rescue personnel reached the spot."
Witnesses said the fire started from a store room in the ground floor of the hotel where vehicle tyres had been stored. Reports also said the owner of the hotel is also a local transporter.
Senior district and provincial administration officials rushed to the spot to supervise rescue and relief operations as nearly a dozen fire tenders worked to bring the blaze under control.