WCD Ministry officials will soon start studying the model as implemented in Gujarat, where the campaign was initiated in 2005 by Prime Minister Narendra Modi when he was the chief minister of the state.
"We have our own action plan to halt the decline in the child sex ratio, but we also want to examine and study the Beti Bachao Abhiyan campaign to see if that can be replicated across the country," said an official.
The campaign was started after the 2001 Census revealed an overall drop in sex ratio from 934 to 920 women per 1,000 males along with a drop in CSR from 928 to 883 in Gujarat.
The state government launched an intensive campaign as part of which people were educated about the importance of saving the girl child by ending the abominable practice of sex selection and female foeticide and maintaining a healthy gender balance in society.
The activities under the campaign included large rallies, poster campaigns, wall paintings, billboards and television commercials and short animation films and videos. Also, community and religious leaders, women's groups, NGOs and even celebrities were roped in to help with the drive.
Further, the official said that proper implementation of the provisions of Pre-Natal Diagnostic Techniques (PNDT) Act was important.