Pienaar has also played an instrumental role in the marketing campaign that made the Indian Premier League (IPL) so popular in South Africa for the past five weeks. The 16 finalists were chosen by Internet votes and include models, actresses, professionals and students. They were chosen from the 48 who were selected from the crowds at each of the IPL games played across the country. The prize package includes a cash prize of 50,000 rands, a trip to India, and a guided tour of Bollywood, including the possibility of an audition there.