In Hyderabad, Chief Minister K Rosaiah inaugurated the programme at Lalitha Kala Thoranum and Governor N D Tiwari blessed the newly wedded couples.
Speaking on the occasion, Chief Minister K Rosaiah called upon public representatives and mandal-level officials to propagate the programme and motivate prospective couples. The Scheme now in its fifth avatar, was the brainwave of former TTD chairman B Karunakar Reddy, who wanted to counter missionary propaganda and also give incentives to poor people.