However, volunteers who work with breast cancer awareness programmes, opined that the campaign may not be such a bad idea. As long as the campaign gets the message across, I don't see any problem," Sheroo Kheswalla, volunteer with the Indian Cancer Society that produces breast prostheses for women affected by breast cancer told a tabloid.
"In my days, it was a pink ribbon. I didn't know that this is how you did it now," agreed Dr Asha Kapadia, head of oncology at P D Hinduja hospital. "Seriously, one in 24 women in Mumbai suffer from breast cancer. Whatever the medium, the message is important," she told the tabloid.