Here is another reason for Aamir Khan to smile. The actor has landed the biggest endorsement deal in Indian advertising history. The superstar will now promote a new telecom entrant, UAE's Etisalat, for whopping Rs 30-35 crore for a period of three years. A source told a daily, "Aamir has become the only Indian actor to have been paid such big bucks. The deal had been on for long but it was only recently that the entire plan was finalised."

Etisalat is about to launch its mobile services in India in JV with Swan Telecom and has roped in Aamir as the brand ambassador. Ranging of Rs 32 to Rs 35 crore it is the costliest brand ambassador deal in India in the telecom space.  

The deal has brought Aamir much ahead King Khan, who charges in the range of Rs 6 to 8 crores per advertisement.

Aamir is already the brand ambassador of several brands like Parle, Coca-Cola, Tata Sky and Samsung. Aamir also joins a list of B-town celebs who endorse different telecom service providers. SRK endorses Bharti Airtel, Deepika promotes BSNL services, Abhishek Bachan is the brand ambassador of Idea Cellular while Hrithik Roshan stands for Reliance Communications.