"It is a film we truly believed in. It was not a formula film. It has been shot with a handycam but it has honesty in its script. I will never make a digital film and then beautify it to look like 35mm. It is about the cameras watching us in our everyday life. The film required a different grammar," says Ekta, whose Alt Entertainment has produced the movie. It is Banerjee's third film after Khosla Ka Ghosla and Oye Lucky Lucky Oye and Ekta admits that the director has taken a huge risk with the movie.